How Do Businesses Make Money With Groupon

Wondering how to sell on Groupon? Here's some info to help you get started.

Step 1: Provide Your Info on Our Homepage

Let's get acquainted! To sell on Groupon, we first ask you to provide contact info and a few simple details about your business. Simply visit our home page and fill out the form that looks like this:

Step 2: Craft Your Campaign

Once you submit your information to sell on Groupon, we'll get in touch to help you create your campaign. Typically, you'll receive access to our self-service Campaign Manager which lets you build and manage your own campaigns. This tool enables you to tailor your campaign to fit your business needs, and provides helpful recommendations for deal structure, content, discounts, number of available vouchers, launch date, and more.

Alternatively, some industries may require a more involved approach to craft the right campaign structure. If you're in this category, one of our experienced Groupon representatives will reach out to personally help set up your campaign options to best suit your needs.

Step 3: Prepare Your Staff and Get the Word Out

Before your campaign goes live, you'll have received your login info for your Groupon Merchant Center account, which is full of helpful tips and tools to make sure you're prepared when the first Groupon customer comes in.

The lead-up to your campaign's launch date is a great time to make sure your staff are trained on redemption methods for processing Groupon customers, and to get the word out to your community if you're including locals and/or previous customers in your target audience. Posting to your social media profiles, as well as spreading the word to your friends and family, can help generate buzz about your deal.

Here are some other resources you can review in the lead-up to your campaign's launch date:

This short "Intro to Merchant Center" video which provides an overview of how to use some of Merchant Center's key features:

The Groupon Merchant Center's FAQ, which includes entries on reviewing your deal, preparing your business, training your staff, and more.
The "Success Stories" section of our site, for case studies demonstrating what's worked for other merchants.

Step 4: Celebrate Your Campaign's Launch

On the day your campaign begins to sell on Groupon, log in to your Groupon Merchant Center to keep an eye on your sales. You should also be ready to answer any customer service or scheduling questions that might come in by phone or email.

Once your campaign is live, we'll do the work of promoting it via our website, customer emails, social media, SEO, etc, so you can sit back and let us handle the marketing. However, you may still want to coach your staff to try to rebook and upsell when possible so that customers spend beyond the value of the Groupon, and strategize ways to help convert Groupon customers into regular customers, such as loyalty programs.

To regularly receive tips on how to maximize your Groupon performance, as well as new product features and general business insights, subscribe to our Merchant newsletter!

Subscribe for Updates

Keep your business in the loop with tips, trends, and industry updates.

Step 5: Track Your Results Using Your Groupon Merchant Center

As you continue to sell on Groupon, we'll provide you with insights about how well your offer is selling in Merchant Center. You'll be able to track your campaign's exposure in web, mobile, and email, as well as the number of times your deal page was viewed. We'll also send you a monthly email which breaks down your campaign sales in detail.

Additionally, you can view customer demographics such as age, gender, and location, as well as how much customers have spent beyond the value of the Groupon voucher. You'll also be able to view, share, and respond to feedback from customers, track payments, and keep your business info up to date.We recommend checking out this webinar on "Boosting Your Groupon Performance with Merchant Center," which features plenty of important tips on building and optimizing campaigns, tracking performance, responding to customer feedback, and more.

Ready to sell on Groupon? Sign up now to get started!

Step 6: Boost Your Campaign with Merchant Tools

If you're looking to maximize the effectiveness of your Groupon campaign, our suite of tools and integrations has it all. Make your campaign bookable for improved convenience, make tweaks to your campaign on the fly, or sponsor your campaign to push it to the top spot — complete control is at your fingertips.

Campaign Manager: In addition to helping craft your campaign to begin with, the self-service Campaign Manager also empowers you to make edits to your existing campaigns, including updates to your deal options, page content, voucher limits, and more.
Booking Solutions: Letting customers book appointments and reservations directly through your Groupon campaign creates a smooth experience for both parties. Connect with one of our featured booking partners for exclusive rates, or use our free Booking Tool.
Sponsored Campaigns: Set your budget and select your campaign, and it'll get boosted to the most visible spots for the customers most likely to buy. They see you first, so you get a competitive advantage and more sales opportunities.